Constant communication is key to driving strong brand awareness. AADAO is on a journey to support educational content that promotes the positive narrative of the Cosmos Hub, AEZ, ICS, and consumer chains, drawing in new users to the Hub. To add to these efforts, we awarded a $16,000 grant to Cosmos Joe, a prominent educator in the Cosmos ecosystem, to create comprehensive educational content for users transitioning off CEXs, a key audience for the AEZ.
This grant supports the development of diverse materials including easy-to-follow tutorials, informative YouTube interviews with key figures, guest appearances on DeFi 101 and NFT Happy Hour platforms, interactive videos, and content repurposing into clips, threads, infographics, and articles. The aim is to effectively transition users off centralized exchanges (CEXs) and engage them with the Cosmos ecosystem.
By funding this initiative, we sought to bolster content diversification and foster positive engagement within the AEZ. Joe’s thematic approach, clear KPIs, and commitment to sharing performance data were key factors in approving this grant. The content will be designed to explain complex concepts simply, thereby supporting users’ understanding and adoption of Cosmos technologies.
